Google PPC Management Services

Every business should be aware of the great opportunity offered by Google AdWords. You can set up and run online marketing campaigns with relative ease and in quick time. This allows businesses to react to their local market place and take advantage of changes in supply and demand.

A good PPC account manager will certainly be an asset if you want to ensure that you achieve maximum return from your click budget. The AdWords system is relatively easy to use however expert knowledge is required of all the ad extensions, campaign types and features as this is where the real benefits can be realised.

A good Google AdWords management service will provide you with up to date knowledge of how to get the most out of your account. A manager worth his, or her, salt will be constantly squeezing that last drop of profit out of the system and will suggest ways to extend your marketing reach. 

Monitoring and reporting progress against agreed marketing goals is an essential element of and AdWords campaign. You have to know where you are trying to get to AND where you currently are. It is also important to understand which way you are facing!  Often people take snapshots of data without the history so you have no real idea whether you are getting better, worse or just staying the same. All AdWords management services should include reporting so that the client can assess where they are and make educated decisions.

It's not just PPC!

Remember that the Google AdWords system offers a number of different types of paid online marketing. We have:-

  • search marketing - where your ad is shown to those searching for related keywords.
  • display marketing - where your ads are shown on various web properties to people reading/consuming related content.
  • shopping advertising - where your products are shown to visitors looking for related products.
  • remarketing - where your ads are shown on the display network but only to those who have visited relevant pages on your website.

Talk to your Cambridge AdWords manager to see how we can utilise the above products to help you sell more.